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Winchester Adds Three New Calibers to Deer Season XP Lineup

New Calibers Added to Deer Season XP™ Lineup 

7/13/2016

The number of hunters who pursue deer every season far exceeds the number of hunters for any other type of game. Last year, Winchester Ammunition stepped up to give these hunters a load built exclusively for the game they hunt. Deer Season XP was a huge hit as the deer-focused brand made ammunition selection simple and more affordable, while also delivering in-the-field performance. In 2016, Winchester is taking the line even further, adding three new calibers to the lineup.

Key features of Deer Season XP include:
  • Bigger Tip. Bigger Impact® – Radically new large-impact-diameter design expands immediately upon contact to deliver the energy needed for massive knockdown power
  • Accuracy – Deer Season XP flies straight thanks to the Extreme Point® polymer tip, tapered bullet jacket and precision swaged lead core
  • Price – Top shelf performance at a value price

“Due to the popularity of deer hunting and the number of deer hunters across the country, Deer Season XP was an instant hit in 2015,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy. “The new caliber offerings were selected to serve a broader spectrum of today’s deer hunter.”

Deer Season XP is available in the following calibers:

  • .30-30 Win. – 150-gr. (NEW for 2016)
  • 7mm-08 – 140-gr. (NEW for 2016)
  • 300 Blackout – 150-gr. (NEW for 2016)
  • .243 Win. – 95 gr.
  • .270 Win. – 130 gr.
  • .270 WSM – 130 gr.
  • 7mm Rem. Mag. – 140 gr.
  • .308 Win. – 150 gr.
  • .30-06 Springfield – 150 gr.
  • .300 Win. Mag. – 150 gr.
  • .300 WSM – 150 gr.

 

About Winchester Ammunition

The iconic Winchester brand celebrates 150 years of legendary excellence in 2016—a historic milestone representing a steadfast commitment to the hunting and shooting sports traditions and future generations of sportsmen. A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting www.winchester.com or connect on Facebook at Facebook.com/WinchesterOfficial.

Winchester Ammunition is a proud supporter of the NSSF’s Project ChildSafe. For more information on the Own It? Respect It. Secure It.SM Initiative, please log on to: www.NSSF.org/ORS.

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Media Contact:

Laci Warden - lawarden@olin.com