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Winchester, Celebrating 150 Years of Legendary Excellence

Winchester Ammunition's 150th Anniversary 

1/13/2016

Oliver F. Winchester introduced a legendary brand to the world in 1866. And for 150 years since, generations upon generations across the globe have experienced life, with Winchester.

From sportsmen and women, dedicated law enforcement officials, to retired and active military warfighters, Winchester is rich in heritage but also innovative thinking. The Winchester brand is a story that includes baseball gloves and woodworking tools, trips to the White House, dramatic battles, homeland security in the United States, John Wayne, Theodore Roosevelt, high-profile athletes like 5-time clay shooting Olympian Kim Rhode, legendary shooting showman Herb Parsons … and much, much more.

“Winchester is a brand at the very core of the shooting sports and hunting heritage and it’s humbling to know we have helped write history,” said Brett Flaugher, vice president of marketing, sales and strategy. “With so many reputable companies in this industry today, we are fortunate to have such a rich legacy that we can share with our customers, our families and those who appreciate our contributions. Our brand is built on integrity, hard work and a deep focus on its most loyal customers. With a deep emphasis on innovative products, the Winchester brand remains one of the most recognized and respected brands around the world.”

From the local outdoors stores to Winchester.com, and even a new television series titled “Winchester Life”, the anniversary milestone celebration will be carried through many outlets in 2016 including a 150th Winchester historical timeline that can be found on Winchester.com.

“This is our opportunity to share with the world, the history of Winchester, but also the story of a brand at the forefront of engineering excellence and new technologies in the development of ammunition and firearms,” said Flaugher.

About Winchester Ammunition

The iconic Winchester brand celebrates 150 years of legendary excellence in 2016—a historic milestone representing a steadfast commitment to the hunting and shooting sports traditions and future generations of sportsmen. A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting www.winchester.com or connect on Facebook at Facebook.com/WinchesterOfficial.

Winchester Ammunition is a proud supporter of the NSSF’s Project ChildSafe. For more information on the Own It? Respect It. Secure It.SM Initiative, please log on to: www.NSSF.org/ORS.

 

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Media Contact:
Laci Warden - lawarden@olin.com

 

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