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Winchester Innovation is Second to None by Melissa Bachman

Products and technology are constantly evolving. Many companies do their best to stay ahead of the curve, but when it comes to ammunition…Winchester has truly been leading the pack for over 150 years.

Winchester has devoted an incredible amount of time and energy to help hunters and shooter be the most effective they can possibly be. One of the most noticeable changes is the extensive range that’s been proven to be effective for turkey hunting with LongBeard XR. This also goes for waterfowl hunting with Blind Side and continues on through with DeerSeason XP, Varmint X, AA TrAAcker, and the list goes on.

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As a hunter, I’m a firm believer in confidence. Winchester has taken the guess work out of what people need to purchase when it comes to ammunition. Now you don’t have to debate back and forth, you can simply buy the ammo made for the species your hunting. Not only is the ammunition created specifically for the animal, but the engineers have spent tons of time finding ways to make it even better and more lethal. DeerSeason XP, for example, is built for taking down big mature deer. Everything you need as far as knockdown power and accuracy has been accounted for.

Many people out there don’t want to test tons of ammunition to determine what bests suits their needs. Thanks to Winchester Ammunition you really don’t need to. Simply decide what you’ll be hunting, pick out the corresponding ammo, and then get to the range and practice, practice, practice.


Melissa Bachman
Melissa Bachman
With a degree in broadcast journalism, Melissa set sights on a career in the outdoors. Traveling over 300 days a year to shoot for Winchester Deadly Passion, Bachman considers this her “dream job.” With a love for children, industry trade shows and the great outdoors, she films around the world for her adrenaline-pumped series.