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Behind the Scenes of Winchester's New Commercial

Winchester Life / Season 2 Episode 11
Winchester gives a behind-the-scenes look at the making of their new shooting sports commercial at Hillsdale College. Rusted Rooster, a media production company based out of Midland, Mich., gives insight into their creative process and strategy while shooting the spot.

Interesting Facts:

  • Vintage Winchester print advertisements are now popular collector’s items because of their strong symbolism.

  • Winchester is dedicated to the growth of shooting sports, often co-sponsoring shooting sports events at Hillsdale College.

  • The familiar Horse and Rider logo associated with Winchester Repeating Arms is an iconic symbol developed in 1919 by noted illustrator Phillip R. Goodwin.

Hunt Information

Hillsdale, Michigan
July 2017
Hunting Topics
Shooting Topics